And this thought led me to research to find the most popular marketing font used.
Though the use of font style and size might not appeal to the mass marketers, a research conducted by Errol Morris showed that font type , does impact decision making or alter thinking patterns.
So, moving on, primarily being a marketer, my initial reaction was to search the fonts used by marketing blogs- and i did just that.
I researched 100 marketing blogs, largely using this marketing blog ranking by Inbound.org, to find what font types and sizes top marketing blogs are using in their post headings and the content in body.
The procedure was very simple. I randomly selected a blog post from each website, copy/pasted the headings and content into a Word Document, and voila I have the font type and size for the headings and content.
Anyways, here is what i found.
Font Type and Sizes in Blog Headings
Font Types and Sizes in Blog Content
This is the exact data and name of the blogs i selected for this research.
[embeddoc url=”http://www.abbassarfraz.com/wp-content/uploads/2015/09/Fonts-Research1.xlsx” viewer=”microsoft”]
I hope this research will benefit you in some way or another. Let me know about your thoughts about this in the comments.
What is your favorite marketing font?